2B is created by real Polish migrants who deeply understand the needs and challenges of Poles in the UK.  Therefore, the articles reflect work and everyday life issues in the UK in the form of:

-interviews, reportage, articles, reviews, stories, columns, counselling

-advice and messages from official sources such as the TUC, Police, NHS, Fire Services, etc.

-local news regarding cultural events in the North East region

-information about Polish enterprises

-adverts/offers targeting Poles living in the North East

-articles about British and Polish culture, history, places of interest and notable people

STRATEGY

Target Market

- individuals, businesses and services in the North East of England and Poland

Distribution

-the North East: Newcastle, Gateshead, Sunderland, Consett, Middlesbrough, Darlington, Durham, Berwick upon Tweed, Blyth, North Shields, South Shields

-public libraries

-shops, cafe, pubs and restaurants

-churches

-colleges

-conferences/events

Online distribution

-accessed by online visitors

-e-mail distribution to individuals through the 2B newsletter

-available to download from www.nepco.org.uk, www.2b.nepco.org.uk, www.matecreative.com/2B

Media Pack available at 2B@nepco.org.uk

(fot.MateCreative)